RAV4 Prime: Up to $ 13,000 in rebates available

August 13 2020

The maximum grant of $ 13,000 will be available on the all-new 2021 RAV4 Prime.

Toyota Canada to offer three model/trim combinations, with MSRPs starting at $44,990 before available rebates – making the quickest, sportiest, most advanced RAV4 ever also enticingly affordable

The Toyota RAV4 Prime hits the streets this month, blending everything that people love about the RAV4 with new levels of super-sporty performance, handling and style, a long list of advanced technology features and premium amenities – plus the remarkable fuel efficiency of Toyota’s plug-in hybrid powertrain. Everything about the all-new Toyota RAV4 Prime is impressive – including its price.

“By 2025, our goal is to have an electrified option of every model we sell and have those vehicles represent 40 percent of our sales. We will achieve that through a winning combination of performance, styling and price,” said Cyril Dimitris, Vice President, Toyota Canada. “The RAV4 Prime is an excellent example of going beyond a no-compromise approach to electrification and delivering big benefits to drivers.”

While there are many qualities about the RAV4 Prime that will impress drivers, the most surprising may be how affordable this vehicle can be. Before any applicable incentives, the RAV4 Prime starts at $44,990 – just $2,200 more than the top-grade RAV4 Hybrid. This makes it an easy decision for RAV4 Hybrid customers to step up to Prime. With federal and provincial rebates factored in, the RAV4 Prime becomes even more compelling for buyers.

The RAV4 Prime – which qualifies for a federal rebate of up to $5,000, plus provincial rebates of up to $8,000 in Québec – offers a combined range of nearly 1,000 km. It will be possible to travel up to 68 km in 100% electric mode, which for many motorists represents the entire daily route.

The 2021 RAV4 Prime will go on sale in August 2020. As was the case for the Prius Prime a few years ago, the national deployment of the 2021 RAV4 Prime will begin in Quebec. The enthusiasm is strong for the RAV4 Prime; go to Ile-Perrot Toyota to reserve yours.